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    Seven Tips for Rock-Solid SEO Content 09, Jul 2021

    Seven Tips for Rock-Solid SEO Content

    SEO

    The only type of SEO content worth investing in is content you can count on.  Specifically, the kind of content that is guaranteed to deliver a reliable ROI. With no shortage of avenues to explore, knowing where to start can be a challenge. That is why we have created a shortlist of seven f ... Read More

    Google’s Gary Illyes Spills the Bean on Magic Signals 08, Jul 2021

    Google’s Gary Illyes Spills the Bean on Magic Signals

    SEO

    In a recent Search Off the Record podcast, Google’s Gary Illyes shared invaluable insights into the use of “magic signals”. Specifically, he went into greater-than-normal detail on how Google ranks websites, revealing how the search engine first shortlists around 1,000 pages before making its ... Read More

    new content indexed ranked 07, Jul 2021

    How Long Does It Take to Get New Content Indexed and Ranked?

    SEO

    According to Google it can take as little as hours, to as much as weeks, for new content to be indexed and ranked, with quality being one of the most important factors. Google’s search relation representative, John Mueller, has posted a video on AskGooglebot, answering the query of “How long ... Read More

    Google Ads: Responsive Search Ads Now the Default Type 29, Jun 2021

    Google Ads: Responsive Search Ads Now the Default Type

    PPC

    Google has officially confirmed that the dynamic ad format it introduced three years ago will now be the default type for Google Ads search campaigns. Responsive Text Ads are taking over as the new norm, though Google also confirmed that customers will still be able to create new Expanded Text Ads w ... Read More

    Words of Wisdom on the Basics of Link Building 28, Jun 2021

    John Mueller Shares Words of Wisdom on the Basics of Link Building

    SEO

    When Google’s John Mueller offers advice on link building, it is advice everyone should heed. In a recent Office Hours hangout, Mueller provided a series of solid gold insights into the effectiveness or otherwise of purchasing links to improve SEO. Specifically, he was asked by a participant w ... Read More

    No, You Cannot Please All of the People All of the Time 28, Jun 2021

    No, You Cannot Please All of the People All of the Time

    Ambition, optimism and enthusiasm - the three cornerstones of a successful online business venture, but at the same time, too much of any of these three things can steer you down a dark and unproductive path. When launching an online business or building a website, it is tempting to give it the ... Read More

    Google Advises Prioritising Category Pages Over Individual Pages 27, Jun 2021

    Google Advises Prioritising Category Pages Over Individual Pages

    SEO

    Whether or not the John Mueller comments applied to all websites and online businesses across the board remains open to interpretation. In this instance, we are talking about a conversation that took place during last weeks SEO hangout; while speaking with the owner of a website, Mueller stated ... Read More

    Web Traffic Volumes: Why Bigger Is not Always Better 26, Jun 2021

    Web Traffic Volumes: Why Bigger Is not Always Better

    Every website needs a steady stream of traffic to sustain it. In the absence of traffic, a website is a redundant entity. As a result, all businesses prioritise web traffic as a primary component of their SEO strategy, but what is often overlooked is the fact that when it comes to web traffic, m ... Read More

    June 23rd Sees Spam Update released by Google Search 25, Jun 2021

    June 23rd Sees Spam Update released by Google Search

    SEO

    Have you noticed a change in Google Search rankings over the last couple of days? If you have, it is more than likely down to a new spam update released by Google on Wednesday of this week. It was announced on the 23rd that there would be an update that day which would end on the same day.  Go ... Read More

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