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    Google Ads: Responsive Search Ads Now the Default Type 29, Jun 2021

    Google Ads: Responsive Search Ads Now the Default Type

    PPC

    Google has officially confirmed that the dynamic ad format it introduced three years ago will now be the default type for Google Ads search campaigns. Responsive Text Ads are taking over as the new norm, though Google also confirmed that customers will still be able to create new Expanded Text Ads ... Read More

    Words of Wisdom on the Basics of Link Building 28, Jun 2021

    John Mueller Shares Words of Wisdom on the Basics of Link Building

    SEO

    When Google’s John Mueller offers advice on link building, it is advice everyone should heed. In a recent Office Hours hangout, Mueller provided a series of solid gold insights into the effectiveness or otherwise of purchasing links to improve SEO. Specifically, he was asked by a participant w ... Read More

    No, You Cannot Please All of the People All of the Time 28, Jun 2021

    No, You Cannot Please All of the People All of the Time

    Ambition, optimism and enthusiasm - the three cornerstones of a successful online business venture, but at the same time, too much of any of these three things can steer you down a dark and unproductive path. When launching an online business or building a website, it is tempting to give it the ... Read More

    Google Advises Prioritising Category Pages Over Individual Pages 27, Jun 2021

    Google Advises Prioritising Category Pages Over Individual Pages

    SEO

    Whether or not the John Mueller comments applied to all websites and online businesses across the board remains open to interpretation. In this instance, we are talking about a conversation that took place during last weeks SEO hangout; while speaking with the owner of a website, Mueller stated ... Read More

    Web Traffic Volumes: Why Bigger Is not Always Better 26, Jun 2021

    Web Traffic Volumes: Why Bigger Is not Always Better

    Every website needs a steady stream of traffic to sustain it. In the absence of traffic, a website is a redundant entity. As a result, all businesses prioritise web traffic as a primary component of their SEO strategy, but what is often overlooked is the fact that when it comes to web traffic, m ... Read More

    June 23rd Sees Spam Update released by Google Search 25, Jun 2021

    June 23rd Sees Spam Update released by Google Search

    SEO

    Have you noticed a change in Google Search rankings over the last couple of days? If you have, it is more than likely down to a new spam update released by Google on Wednesday of this week. It was announced on the 23rd that there would be an update that day which would end on the same day.  Go ... Read More

    Google: Forget Stop Words, Focus on Natural Writing 25, Jun 2021

    Google: Forget Stop Words, Focus on Natural Writing

    SEO

    If you have being keeping your ear to the ground as of late, you will have undoubtedly picked up on the hype surrounding ‘stop words’ over the past few weeks. Specifically, this refers to a post published by SEMrush that contained a list of supposed “SEO stop words” of high value. If unf ... Read More

    SEO Copywriting: What Does ‘Tone of Voice’ Really Mean? 24, Jun 2021

    SEO Copywriting: What Does ‘Tone of Voice’ Really Mean?

    SEO

    Your brands tone of voice is one of its most distinguishing characteristics. It is what provides you with the opportunity to differentiate yourself from your competitors and engage your target audience. Drab, monotone and robotic content that lacks personality is a drag to read.  Presented ... Read More

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