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22, Jun 2021
Most people know that the most attractive and engaging online experiences tend to be visual in nature; people prefer to look at pretty pictures online than blocks of unbroken text. Nevertheless, it is surprising just how many online business owners and publishers fail to prioritize image SEO. Wi ... Read More
21, Jun 2021
Everyone has experienced the kind of website that makes you wonder what on earth its developers were thinking. Sites that are impossible to navigate on a mobile device, horrendous font choices you can hardly read and navigation systems that are complex simply for the sake of it - all surprisingly c ... Read More
20, Jun 2021
Microsoft has published a press release confirming the transition of all search, shopping, and Dynamic Search Ads campaigns without automated bidding strategies to Enhanced CPC (eCPC) as of the beginning of March. The update is predicted to impact millions of businesses and marketers worldwide, ... Read More
19, Jun 2021
Since its introduction several decades ago, call tracking has played a major role in the marketing and advertising landscape. Traditionally customers would call a business and be asked a couple of direct questions. For example, where they heard about the business, how they got their phone number ... Read More
18, Jun 2021
In an effort to keep people engaged and help its users generate better business leads, LinkedIn has rolled out a series of new features for LinkedIn Pages. All of which were introduced relatively quietly and with little fanfare, though it could have made a big difference to engagement and to target ... Read More
17, Jun 2021
Following an extensive period of controversy and heated debate, Facebook has officially scored a victory over the Australian government, the social media giant announced earlier this week that an agreement had been reached with authorities which will enable Facebook to continue making its own decis ... Read More
16, Jun 2021
Google's John Mueller has been doing his thing again, sharing a few words of wisdom regarding the strategic use of keywords in a sites URL. For some time, debate has raged as to the extent of the choice of words in a URL; URL content has always been acknowledged by SEOs and digital marketers as ... Read More
15, Jun 2021
A recent report in the New York Times has stated that Google intends to roll out a brand new algorithm update to penalise content containing slanderous and unverified claims about people. The change is said to be a direct result of a previous article run by the New York Times, which highlighted uns ... Read More
15, Jun 2021
Keyword domains; aka exact match domains have been a popular marketing tool since the very dawn of SEO. They have also been questionable and sometimes controversial along the way. The question you must be asking yourself is “are keyword domains still a big deal today?”. Exact Match Domains i ... Read More
14, Jun 2021
As part of a long string of announcements confirming several things most SEO gurus know, Googles John Mueller has now clarified how backlinks improve search performance. It’s long been theorized and proven many times that quality is more important than quantity, though perhaps the extent to wh ... Read More
