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09, Apr 2022
It has long been assumed that engagement plays a major role in determining a website’s SERP prominence. On social media, engagement is everything - a major contributor to visibility and exposure. The more engagement your content generates, the more likely you are to be showcased prominently by ... Read More
07, Apr 2022
Debate has raged for some time as to exactly how (if at all) Google reads and interprets the content of videos published online. Accompanying textual information is used for SEO purposes, video titles, metas, descriptions and so on, but what about the actual content of the video? The question, w ... Read More
05, Apr 2022
Having recently completed the desktop version of its Page Experience update, Google has now shed further information on how page experience ranking factors actually work. Specifically, Google search guru John Mueller used a recent Google Office Hours video to discuss the extent to which core web ... Read More
03, Apr 2022
On several occasions over the past few months, Google’s John Mueller has gone on record to settle the debate about the SEO value of internal linking. Not that there is really anything to debate, given how the value of internal linking has been common knowledge to most for some time. In this in ... Read More
01, Apr 2022
Website migrations naturally comprise a long list of technical challenges and logistical issues. Not least of which is SEO - i.e. how to maintain your site’s prior SERP performance, following the migration. As is often the case, the worst thing anyone can do when planning a site migration is t ... Read More
01, Apr 2022
Once again, word on the grapevine suggests that Google could be cooking up something fairly big behind the scenes. But as is almost always the case, they are refusing to offer any direct confirmation in either direction. Talk of a major spring update was sparked a couple of weeks ago by a series ... Read More
