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    Core Web Vitals Audit Workflow Recommended by Google 12, Sep 2021

    Core Web Vitals Audit Workflow Recommended by Google

    SEO

    All over the world webmasters and online business owners are trying to figure out how to measure, optimise and report on the new metrics associated with Core Web Vitals. It has become a popular debate on social media, with developers having come up with their own unique ways of auditing Core Web Vi ... Read More

    Google's John Mueller Discusses Core Update Quality Recoveries 10, Sep 2021

    Google’s John Mueller Discusses Core Update Quality Recoveries

    SEO

    During the course of a recent hangout, John Mueller of Google fame was quizzed on the mechanics of core update quality recoveries. Specifically, he was asked whether it still takes several months for Google to re-evaluate whole of a website, he was asked how webmasters know they are heading for ... Read More

    Adjusting the Placement of Links on a Page Doesn’t Affect SEO 08, Sep 2021

    Adjusting the Placement of Links on a Page Doesn’t Affect SEO

    PPC

    John Mueller of Google fame has taken to twitter to put to bed a long standing SEO debate; Mr. Mueller was responding to a question regarding the potential value of simply adjusting the placement of a link within the same page. He confirmed that it makes no difference whatsoever. "I wouldn't ... Read More

    Mobile First Indexing Still a Work in Progress at Google 06, Sep 2021

    Mobile First Indexing Still a Work in Progress at Google

    SEO

    Google’s shift to mobile-first indexing has been something of a foregone conclusion for several years, we all knew it was coming but it was not until February this year that the company formally confirmed its rollout. At least, in the sense that Google’s John Mueller stated on Twitter that t ... Read More

    What Can You Do to Trigger a Sitewide Quality Re-evaluation? 01, Sep 2021

    What Can You Do to Trigger a Sitewide Quality Re-evaluation?

    SEO

    Google’s John Mueller was recently presented with a question from a website owner, curious as to what could be done to trigger a full site wide quality re-evaluation. Along with clarifying whether or not it is possible to trigger a re-evaluation, Mueller also went into a little detail regardin ... Read More

    important components seo strategy 19, Aug 2021

    The Six Most Essential Components of an Effective SEO Strategy

    SEO

    An effective search engine optimisation (SEO) strategy can drive organic traffic to your website like nothing else; it can also be a surprisingly affordable way to generate exposure for your online business with the potential to deliver an unbeatable ROI. But in terms of the components of your c ... Read More

    The Importance of SEO for Business Growth In 2021 18, Aug 2021

    The Importance of SEO for Business Growth In 2021

    SEO

    Contrary to popular belief, SEO is anything but an outdated concept. As the world’s reliance on the major search engines continues to grow, so too does the importance of an effective SEO strategy. In order to stand any real chance of keeping up with your competitors, you need to show SEO the p ... Read More

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