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    LinkedIn rolls out several new features 18, Jun 2021

    LinkedIn rolls out several new features

    In an effort to keep people engaged and help its users generate better business leads, LinkedIn has rolled out a series of new features for LinkedIn Pages. All of which were introduced relatively quietly and with little fanfare, though it could have made a big difference to engagement and to target ... Read More

    Facebook Scores Victory Over Australian Authorities 17, Jun 2021

    Facebook Scores Victory Over Australian Authorities

    Following an extensive period of controversy and heated debate, Facebook has officially scored a victory over the Australian government, the social media giant announced earlier this week that an agreement had been reached with authorities which will enable Facebook to continue making its own decisi ... Read More

    Google: URL Words a Seriously Lightweight Ranking Factor 16, Jun 2021

    Google: URL Words a Seriously Lightweight Ranking Factor

    SEO

    Google's John Mueller has been doing his thing again, sharing a few words of wisdom regarding the strategic use of keywords in a sites URL. For some time, debate has raged as to the extent of the choice of words in a URL; URL content has always been acknowledged by SEOs and digital marketers as ... Read More

    Google Plans to Target Slanderous Content in New Algorithm Update 15, Jun 2021

    Google Plans to Target Slanderous Content in New Algorithm Update

    SEO

    A recent report in the New York Times has stated that Google intends to roll out a brand new algorithm update to penalise content containing slanderous and unverified claims about people. The change is said to be a direct result of a previous article run by the New York Times, which highlighted uns ... Read More

    Google Confirms that Backlink Numbers are Insignificant 14, Jun 2021

    Google Confirms that Backlink Numbers are Insignificant

    SEO

    As part of a long string of announcements confirming several things most SEO gurus know, Googles John Mueller has now clarified how backlinks improve search performance. It’s long been theorized and proven many times that quality is more important than quantity, though perhaps the extent to which ... Read More

    Google Semi-Confirms March 2021 Date for Mobile-First Indexing 13, Jun 2021

    Google Semi-Confirms Date for Mobile-First Indexing

    SEO

    It has been known for some time that Google was planning a major shift to mobile-first indexing for some point in the first half of 2021. The deadline had initially been set for September last year, though for unknown reasons,would come to be pushed back. Confirming what most SEO gurus and webmaste ... Read More

    SEO is Getting Harder, But This Might Not Be a Bad Thing After All 12, Jun 2021

    SEO is Getting Harder, But This Might Not Be a Bad Thing After All

    SEO

    If you handle any aspect of your websites SEO strategy in-house, it cannot have escaped your attention that climbing the ranks is getting harder all the time. For the most part, this is primarily down to the near-insurmountable competition in every online space. Irrespective of what it is you do ... Read More

    Is it Worth Buying a Premium Domain Name? 11, Jun 2021

    Is it Worth Buying a Premium Domain Name?

    Figuring out whether it is worth buying anything for your business means carefully considering the potential ROI. Buying a premium domain name is no different, which as the name suggests inherently means paying more than you would for a generic domain name. While the average domain name can be r ... Read More

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