Optimise your website to rank better on Google
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Craig Upton supports UK businesses by writing content that is optimised for Google. Craig is also the CEO of iCONQUER, a UK based digital marketing company and quips websites with the right tools to compete online. Being a SEO consultant and SEO trainer, Craig has worked with British brands such as FT.com, DJKit, UK Property Finance, Nandos and also supported various trades such as doctors, solicitors, builders, jewellers, cosmetic surgeons, gain more exposure online using their websites. Craig has gained a wealth of knowledge within the digital marketing space and is committed to creating new opportunities working with business owners to get the best value for their spend.
30, Apr 2022
In a recent spotlight piece, Google has looked back on 25 years of Danny Sullivan’s prestigious career. During which, the company has accomplished some pretty incredible things, and has transformed the face of its search engine practically beyond recognition. For example, anyone who continues ... Read More
28, Apr 2022
Google has never shied away from its preference for content that comes from sites and sources of genuine authority. In SEO stakes, nothing gets the job done better than a publisher that demonstrates an advanced level of expertise, authority and trust – aka E-A-T. All simple enough on paper, bu ... Read More
26, Apr 2022
If there was an effective way to sidestep Google penalties and the effects of major algorithm changes, webmasters worldwide would be doing it by now. In reality, avoiding (or quickly reversing) the impact of a sudden SERP plummet is not nearly so straightforward. It has long been theorised that ... Read More
23, Apr 2022
Google’s job is to recommend the best available websites and pages, based on the requirements of the user. When browsing online for products or services, everyone wants to know they are getting a good deal. If the same product is available from 10 different retailers at 10 different prices, yo ... Read More
21, Apr 2022
For all its technological sophistication and prowess, Google is fundamentally flawed. The sheer size and complexity of the web has made it fundamentally impossible for any search engine to crawl it in its entirety. In response to a question posted by an SEO on Reddit, Google’s John Mueller adm ... Read More
19, Apr 2022
WordPress has announced the launch of its new Performance Lab plugin - a suite of tools aimed at enabling WordPress users to boost the performance of their websites. Specifically, Performance Lab provides developers with the opportunity to trial improvements to WordPress prior to their implementati ... Read More
17, Apr 2022
On countless occasions, Google’s John Mueller has made clear the importance of viewing your website’s SEO as a unified whole. His comments have poured cold water on suggestions that great parts of a website can compensate for lousy parts, or that you can improve your site’s SEO performance by ... Read More
15, Apr 2022
If you run a website with content in a variety of languages, getting to grips with the basics of the hreflang attribute is essential. A fairly simple HTML attribute, the use and importance of hreflang is often overlooked by multi-language website owners. But when it comes to SEO, things are not ... Read More
13, Apr 2022
Backlinks can be worth their weight in gold as part of a broader SEO campaign. You find high-quality source sites for your backlinks; you persuade them to link to your site and your SEO profile benefits accordingly. Or at least, that’s how things might work in a perfect world. In reality, t ... Read More
11, Apr 2022
Google’s preference for links in certain positions within a page has long been a subject of heavy debate among SEOs. In particular, whether additional value is given to internal links in header and footer has been quite the contentious issue. Putting the debate to rest once and for all, John M ... Read More
