Optimise your website to rank better on Google
FREE audit worth £250
With your free audit, you shall receive:
28, Apr 2022
Google has never shied away from its preference for content that comes from sites and sources of genuine authority. In SEO stakes, nothing gets the job done better than a publisher that demonstrates an advanced level of expertise, authority and trust – aka E-A-T. All simple enough on paper, bu ... Read More
26, Apr 2022
If there was an effective way to sidestep Google penalties and the effects of major algorithm changes, webmasters worldwide would be doing it by now. In reality, avoiding (or quickly reversing) the impact of a sudden SERP plummet is not nearly so straightforward. It has long been theorised that ... Read More
21, Apr 2022
For all its technological sophistication and prowess, Google is fundamentally flawed. The sheer size and complexity of the web has made it fundamentally impossible for any search engine to crawl it in its entirety. In response to a question posted by an SEO on Reddit, Google’s John Mueller adm ... Read More
17, Apr 2022
On countless occasions, Google’s John Mueller has made clear the importance of viewing your website’s SEO as a unified whole. His comments have poured cold water on suggestions that great parts of a website can compensate for lousy parts, or that you can improve your site’s SEO performance by ... Read More
11, Apr 2022
Google’s preference for links in certain positions within a page has long been a subject of heavy debate among SEOs. In particular, whether additional value is given to internal links in header and footer has been quite the contentious issue. Putting the debate to rest once and for all, John M ... Read More
09, Apr 2022
It has long been assumed that engagement plays a major role in determining a website’s SERP prominence. On social media, engagement is everything - a major contributor to visibility and exposure. The more engagement your content generates, the more likely you are to be showcased prominently by ... Read More
07, Apr 2022
Debate has raged for some time as to exactly how (if at all) Google reads and interprets the content of videos published online. Accompanying textual information is used for SEO purposes, video titles, metas, descriptions and so on, but what about the actual content of the video? The question, w ... Read More
05, Apr 2022
Having recently completed the desktop version of its Page Experience update, Google has now shed further information on how page experience ranking factors actually work. Specifically, Google search guru John Mueller used a recent Google Office Hours video to discuss the extent to which core web ... Read More
03, Apr 2022
On several occasions over the past few months, Google’s John Mueller has gone on record to settle the debate about the SEO value of internal linking. Not that there is really anything to debate, given how the value of internal linking has been common knowledge to most for some time. In this in ... Read More
01, Apr 2022
Once again, word on the grapevine suggests that Google could be cooking up something fairly big behind the scenes. But as is almost always the case, they are refusing to offer any direct confirmation in either direction. Talk of a major spring update was sparked a couple of weeks ago by a series ... Read More
