Category - Google

Google Celebrates 25 Years of Danny Sullivan’s Remarkable Achievements

In a recent spotlight piece, Google has looked back on 25 years of Danny Sullivan’s prestigious career. During which, the company has accomplished some pretty incredible things, and has transformed the face of its search engine practically beyond recognition. For example, anyone who continues to think Google […]

Is Google EATing Up Your Site’s Content?

Google has never shied away from its preference for content that comes from sites and sources of genuine authority. In SEO stakes, nothing gets the job done better than a publisher that demonstrates an advanced level of expertise, authority and trust – aka E-A-T. All simple enough […]

Switching Domains Will Not Fix Site Quality Issues, Google Confirms

If there was an effective way to sidestep Google penalties and the effects of major algorithm changes, webmasters worldwide would be doing it by now. In reality, avoiding (or quickly reversing) the impact of a sudden SERP plummet is not nearly so straightforward. It has long been […]

Google Admits the Web is ‘Theoretically Impossible to Crawl’

For all its technological sophistication and prowess, Google is fundamentally flawed. The sheer size and complexity of the web has made it fundamentally impossible for any search engine to crawl it in its entirety. In response to a question posted by an SEO on Reddit, Google’s John […]

Google Splits Sites Into Sections Based on Page Experience Metrics, Mueller Confirms

On countless occasions, Google’s John Mueller has made clear the importance of viewing your website’s SEO as a unified whole. His comments have poured cold water on suggestions that great parts of a website can compensate for lousy parts, or that you can improve your site’s SEO […]

Header and Footer Links Treated No Differently, Google Confirms

Google’s preference for links in certain positions within a page has long been a subject of heavy debate among SEOs. In particular, whether additional value is given to internal links in header and footer has been quite the contentious issue. Putting the debate to rest once and […]

User Engagement Not a Search Ranking Factor, Google confirms

It has long been assumed that engagement plays a major role in determining a website’s SERP prominence. On social media, engagement is everything – a major contributor to visibility and exposure. The more engagement your content generates, the more likely you are to be showcased prominently by […]

How Google Understands Videos, Summarised by Danielle Marshak

Debate has raged for some time as to exactly how (if at all) Google reads and interprets the content of videos published online. Accompanying textual information is used for SEO purposes, video titles, metas, descriptions and so on, but what about the actual content of the video? […]

Google Explains Page Experience as a Ranking Factor

Having recently completed the desktop version of its Page Experience update, Google has now shed further information on how page experience ranking factors actually work. Specifically, Google search guru John Mueller used a recent Google Office Hours video to discuss the extent to which core web vitals […]

SEO Value of Strategic Internal Linking Discussed by Google’s John Mueller

On several occasions over the past few months, Google’s John Mueller has gone on record to settle the debate about the SEO value of internal linking. Not that there is really anything to debate, given how the value of internal linking has been common knowledge to most […]