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    Adjusting the Placement of Links on a Page Doesn’t Affect SEO 08, Sep 2021

    Adjusting the Placement of Links on a Page Doesn’t Affect SEO

    PPC

    John Mueller of Google fame has taken to twitter to put to bed a long standing SEO debate; Mr. Mueller was responding to a question regarding the potential value of simply adjusting the placement of a link within the same page. He confirmed that it makes no difference whatsoever. "I wouldn't ... Read More

    Google Ads 29, Jun 2021

    Google Ads: Responsive Search Ads Now the Default Type

    PPC

    Google has officially confirmed that the dynamic ad format it introduced three years ago will now be the default type for Google Ads search campaigns. Responsive Text Ads are taking over as the new norm, though Google also confirmed that customers will still be able to create new Expanded Text Ads ... Read More

    Microsoft Replaces Manual CPC with Enhanced CPC as of March 2021 20, Jun 2021

    Microsoft Replaces Manual CPC with Enhanced CPC as of March 2021

    PPC

    Microsoft has published a press release confirming the transition of all search, shopping, and Dynamic Search Ads campaigns without automated bidding strategies to Enhanced CPC (eCPC) as of the beginning of March. The update is predicted to impact millions of businesses and marketers worldwide, ... Read More

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