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04, Feb 2022
Having recently published their respective ad revenue reports, a curious coincidence is notable between the two biggest names in paid web advertising. Both Google and Microsoft have released figures indicating an identical 32% increase in ad revenues, courtesy of their Google Ads and Microsoft B ... Read More
25, Sep 2021
Another Google Ads tweak has been announced and unveiled by the search giant, which goes by the name of conversion value rules. This new smart bidding tool has been designed to enable advertisers to modify conversion values on the basis of important characteristics like audience, device type and lo ... Read More
08, Sep 2021
John Mueller of Google fame has taken to twitter to put to bed a long standing SEO debate; Mr. Mueller was responding to a question regarding the potential value of simply adjusting the placement of a link within the same page. He confirmed that it makes no difference whatsoever. "I wouldn't ... Read More
29, Jun 2021
Google has officially confirmed that the dynamic ad format it introduced three years ago will now be the default type for Google Ads search campaigns. Responsive Text Ads are taking over as the new norm, though Google also confirmed that customers will still be able to create new Expanded Text Ads ... Read More
20, Jun 2021
Microsoft has published a press release confirming the transition of all search, shopping, and Dynamic Search Ads campaigns without automated bidding strategies to Enhanced CPC (eCPC) as of the beginning of March. The update is predicted to impact millions of businesses and marketers worldwide, ... Read More
