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    Alt Text a Factor for Image Search Only 04, May 2022

    Alt Text a Factor for Image Search Only, Google Confirms

    John Mueller has attempted to quell any remaining confusion regarding how Google factors alt text into its SERP ranking decisions. Specifically, Mr Mueller stated that alt text should be used purely with accessibility in mind, with image search SEO as a secondary point of importance.Perhaps mor ... Read More

    Google EAT 28, Apr 2022

    Is Google EATing Up Your Site’s Content?

    Google has never shied away from its preference for content that comes from sites and sources of genuine authority. In SEO stakes, nothing gets the job done better than a publisher that demonstrates an advanced level of expertise, authority and trust – aka E-A-T.All simple enough on paper, bu ... Read More

    hreflang 15, Apr 2022

    Confirmed: Hreflang Has No Influence on SERP Position

    If you run a website with content in a variety of languages, getting to grips with the basics of the hreflang attribute is essential. A fairly simple HTML attribute, the use and importance of hreflang is often overlooked by multi-language website owners.But when it comes to SEO, things are not ... Read More

    Backlinks 13, Apr 2022

    How (and Why) to Check for Bum Backlinks to Your Website

    Backlinks can be worth their weight in gold as part of a broader SEO campaign. You find high-quality source sites for your backlinks; you persuade them to link to your site and your SEO profile benefits accordingly.Or at least, that’s how things might work in a perfect world.In reality, t ... Read More

    Ranking Factor 09, Apr 2022

    User Engagement Not a Search Ranking Factor, Google confirms

    It has long been assumed that engagement plays a major role in determining a website’s SERP prominence.On social media, engagement is everything - a major contributor to visibility and exposure. The more engagement your content generates, the more likely you are to be showcased prominently by ... Read More

    Google 07, Apr 2022

    How Google Understands Videos, Summarised by Danielle Marshak

    Debate has raged for some time as to exactly how (if at all) Google reads and interprets the content of videos published online. Accompanying textual information is used for SEO purposes, video titles, metas, descriptions and so on, but what about the actual content of the video?The question, w ... Read More

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