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18, Nov 2022
Top-Rated Digital Strategy Specialist Now Offering Flexible White-Label WordPress Website Upkeep Solutions from Just £50 Per Month One of the UK’s leading white-label digital strategy specialists has launched an all-new WordPress maintenance service, available as a continuous solution and for ... Read More
22, Jun 2022
The debate regarding which SEO metrics are worth focusing on has raged for years, and will no doubt continue to rage indefinitely. SEOs are constantly quarrelling over SEO metrics that are meaningful or otherwise, often putting their faith in third-party tools and checklists to assess their perform ... Read More
20, Jun 2022
Microsites have long been a trusted SEO go-to for brands and businesses looking to drive highly targeted traffic to their pages. Approached strategically, the development and use of microsites can indeed be effective. For example, if your business is spread across a series of different locations ... Read More
24, May 2022
Claiming your business on Google Maps and setting up a full Google Business Profile is a must. If you want to appear prominently in Google’s local search rankings and have any chance of reaching your target audience, it is something you need to do...period. All well and good, but what happens ... Read More
04, May 2022
John Mueller has attempted to quell any remaining confusion regarding how Google factors alt text into its SERP ranking decisions. Specifically, Mr Mueller stated that alt text should be used purely with accessibility in mind, with image search SEO as a secondary point of importance. Perhaps mor ... Read More
02, May 2022
It has been common knowledge that when a link points to a 404 error - i.e. a page that does not exist - it has no SEO value. Bum links like this will not necessarily cripple your SERP performance, but they are not taken into account by Google and therefore will not do you any favours. Even so, d ... Read More
28, Apr 2022
Google has never shied away from its preference for content that comes from sites and sources of genuine authority. In SEO stakes, nothing gets the job done better than a publisher that demonstrates an advanced level of expertise, authority and trust – aka E-A-T. All simple enough on paper, bu ... Read More
21, Apr 2022
For all its technological sophistication and prowess, Google is fundamentally flawed. The sheer size and complexity of the web has made it fundamentally impossible for any search engine to crawl it in its entirety. In response to a question posted by an SEO on Reddit, Google’s John Mueller adm ... Read More
17, Apr 2022
On countless occasions, Google’s John Mueller has made clear the importance of viewing your website’s SEO as a unified whole. His comments have poured cold water on suggestions that great parts of a website can compensate for lousy parts, or that you can improve your site’s SEO performance by ... Read More
15, Apr 2022
If you run a website with content in a variety of languages, getting to grips with the basics of the hreflang attribute is essential. A fairly simple HTML attribute, the use and importance of hreflang is often overlooked by multi-language website owners. But when it comes to SEO, things are not ... Read More
