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26, Jun 2021
Every website needs a steady stream of traffic to sustain it. In the absence of traffic, a website is a redundant entity. As a result, all businesses prioritise web traffic as a primary component of their SEO strategy, but what is often overlooked is the fact that when it comes to web traffic, m ... Read More
25, Jun 2021
Have you noticed a change in Google Search rankings over the last couple of days? If you have, it is more than likely down to a new spam update released by Google on Wednesday of this week. It was announced on the 23rd that there would be an update that day which would end on the same day. Go ... Read More
25, Jun 2021
If you have being keeping your ear to the ground as of late, you will have undoubtedly picked up on the hype surrounding ‘stop words’ over the past few weeks. Specifically, this refers to a post published by SEMrush that contained a list of supposed “SEO stop words” of high value. If unf ... Read More
24, Jun 2021
Your brands tone of voice is one of its most distinguishing characteristics. It is what provides you with the opportunity to differentiate yourself from your competitors and engage your target audience. Drab, monotone and robotic content that lacks personality is a drag to read. Presented ... Read More
23, Jun 2021
Googles John Mueller has bestowed a golden nugget of knowledge to the world web development community; speaking in a recent Google Search Central SEO hangout, Mueller provided an eye-opening insight into the way Googles crawlers detect and deal with duplicate content. Specifically, he spoke of h ... Read More
22, Jun 2021
Most people know that the most attractive and engaging online experiences tend to be visual in nature; people prefer to look at pretty pictures online than blocks of unbroken text. Nevertheless, it is surprising just how many online business owners and publishers fail to prioritize image SEO. Wi ... Read More
21, Jun 2021
Everyone has experienced the kind of website that makes you wonder what on earth its developers were thinking. Sites that are impossible to navigate on a mobile device, horrendous font choices you can hardly read and navigation systems that are complex simply for the sake of it - all surprisingly c ... Read More
20, Jun 2021
Microsoft has published a press release confirming the transition of all search, shopping, and Dynamic Search Ads campaigns without automated bidding strategies to Enhanced CPC (eCPC) as of the beginning of March. The update is predicted to impact millions of businesses and marketers worldwide, ... Read More
19, Jun 2021
Since its introduction several decades ago, call tracking has played a major role in the marketing and advertising landscape. Traditionally customers would call a business and be asked a couple of direct questions. For example, where they heard about the business, how they got their phone number ... Read More
18, Jun 2021
In an effort to keep people engaged and help its users generate better business leads, LinkedIn has rolled out a series of new features for LinkedIn Pages. All of which were introduced relatively quietly and with little fanfare, though it could have made a big difference to engagement and to target ... Read More
