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    Google: Forget Stop Words, Focus on Natural Writing 25, Jun 2021

    Google: Forget Stop Words, Focus on Natural Writing

    SEO

    If you have being keeping your ear to the ground as of late, you will have undoubtedly picked up on the hype surrounding ‘stop words’ over the past few weeks. Specifically, this refers to a post published by SEMrush that contained a list of supposed “SEO stop words” of high value. If unf ... Read More

    SEO Copywriting: What Does ‘Tone of Voice’ Really Mean? 24, Jun 2021

    SEO Copywriting: What Does ‘Tone of Voice’ Really Mean?

    SEO

    Your brands tone of voice is one of its most distinguishing characteristics. It is what provides you with the opportunity to differentiate yourself from your competitors and engage your target audience. Drab, monotone and robotic content that lacks personality is a drag to read.  Presented ... Read More

    Seven Essential SEO Images Tips You Have to Know 22, Jun 2021

    Seven Essential SEO Images Tips You Have to Know

    SEO

    Most people know that the most attractive and engaging online experiences tend to be visual in nature; people prefer to look at pretty pictures online than blocks of unbroken text. Nevertheless, it is surprising just how many online business owners and publishers fail to prioritize image SEO. With ... Read More

    The Core Principles of Accessible Website Design 21, Jun 2021

    The Core Principles of Accessible Website Design

    Everyone has experienced the kind of website that makes you wonder what on earth its developers were thinking. Sites that are impossible to navigate on a mobile device, horrendous font choices you can hardly read and navigation systems that are complex simply for the sake of it - all surprisingly c ... Read More

    Microsoft Replaces Manual CPC with Enhanced CPC as of March 2021 20, Jun 2021

    Microsoft Replaces Manual CPC with Enhanced CPC as of March 2021

    PPC

    Microsoft has published a press release confirming the transition of all search, shopping, and Dynamic Search Ads campaigns without automated bidding strategies to Enhanced CPC (eCPC) as of the beginning of March. The update is predicted to impact millions of businesses and marketers worldwide, ... Read More

    Call Tracking: The Evolution of an Advertising Essential 19, Jun 2021

    Call Tracking: The Evolution of an Advertising Essential

    Since its introduction several decades ago, call tracking has played a major role in the marketing and advertising landscape. Traditionally customers would call a business and be asked a couple of direct questions. For example, where they heard about the business, how they got their phone number an ... Read More

    LinkedIn rolls out several new features 18, Jun 2021

    LinkedIn rolls out several new features

    In an effort to keep people engaged and help its users generate better business leads, LinkedIn has rolled out a series of new features for LinkedIn Pages. All of which were introduced relatively quietly and with little fanfare, though it could have made a big difference to engagement and to target ... Read More

    Facebook Scores Victory Over Australian Authorities 17, Jun 2021

    Facebook Scores Victory Over Australian Authorities

    Following an extensive period of controversy and heated debate, Facebook has officially scored a victory over the Australian government, the social media giant announced earlier this week that an agreement had been reached with authorities which will enable Facebook to continue making its own decisi ... Read More

    Google: URL Words a Seriously Lightweight Ranking Factor 16, Jun 2021

    Google: URL Words a Seriously Lightweight Ranking Factor

    SEO

    Google's John Mueller has been doing his thing again, sharing a few words of wisdom regarding the strategic use of keywords in a sites URL. For some time, debate has raged as to the extent of the choice of words in a URL; URL content has always been acknowledged by SEOs and digital marketers as ... Read More

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