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    Google Update 30, Sep 2021

    Google’s Silent September Update Continues to Make Noise

    SEO

    For the most part, Google is not particularly renowned for announcing its algorithm updates with much fanfare. Significant changes to Google’s primary search algorithm are almost always rolled out silently, resulting in an influx of chatter and cries for help from webmasters. Hence, what may o ... Read More

    Weak Link 28, Sep 2021

    Should You Disavow Unhelpful Backlinks?

    SEO

    There has been much chatter over recent months as to whether or not it is a good idea to disavow backlinks; when conducting a backlink audit, you will inevitably come across links to your pages that are questionable at best. The most sensible thing to do is to get rid of them, but as it is not a ... Read More

    Core Web Vitals Audit Workflow Recommended by Google 12, Sep 2021

    Core Web Vitals Audit Workflow Recommended by Google

    SEO

    All over the world webmasters and online business owners are trying to figure out how to measure, optimise and report on the new metrics associated with Core Web Vitals. It has become a popular debate on social media, with developers having come up with their own unique ways of auditing Core Web Vi ... Read More

    Google's John Mueller Discusses Core Update Quality Recoveries 10, Sep 2021

    Google’s John Mueller Discusses Core Update Quality Recoveries

    SEO

    During the course of a recent hangout, John Mueller of Google fame was quizzed on the mechanics of core update quality recoveries. Specifically, he was asked whether it still takes several months for Google to re-evaluate whole of a website, he was asked how webmasters know they are heading for ... Read More

    Adjusting the Placement of Links on a Page Doesn’t Affect SEO 08, Sep 2021

    Adjusting the Placement of Links on a Page Doesn’t Affect SEO

    PPC

    John Mueller of Google fame has taken to twitter to put to bed a long standing SEO debate; Mr. Mueller was responding to a question regarding the potential value of simply adjusting the placement of a link within the same page. He confirmed that it makes no difference whatsoever. "I wouldn't ... Read More

    Mobile First Indexing Still a Work in Progress at Google 06, Sep 2021

    Mobile First Indexing Still a Work in Progress at Google

    SEO

    Google’s shift to mobile-first indexing has been something of a foregone conclusion for several years, we all knew it was coming but it was not until February this year that the company formally confirmed its rollout. At least, in the sense that Google’s John Mueller stated on Twitter that t ... Read More

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