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With your free audit, you shall receive:

  • Reporting - analysis of current ranks
  • Analysis - complete on-site check
  • Core Vitals - Google GSC review
  • Links - analysis of your link profile
  • Keywords - Suggested target terms
  • Blog - Topics and suggestions
  • Design - Checks on speed, mobile suitability, user experience
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    Backlinks 13, Apr 2022

    How (and Why) to Check for Bum Backlinks to Your Website


    Backlinks can be worth their weight in gold as part of a broader SEO campaign. You find high-quality source sites for your backlinks; you persuade them to link to your site and your SEO profile benefits accordingly. Or at least, that’s how things might work in a perfect world. In reality, t ... Read More

    Ranking Factor 09, Apr 2022

    User Engagement Not a Search Ranking Factor, Google confirms

    It has long been assumed that engagement plays a major role in determining a website’s SERP prominence. On social media, engagement is everything - a major contributor to visibility and exposure. The more engagement your content generates, the more likely you are to be showcased prominently by ... Read More

    Google 07, Apr 2022

    How Google Understands Videos, Summarised by Danielle Marshak

    Debate has raged for some time as to exactly how (if at all) Google reads and interprets the content of videos published online. Accompanying textual information is used for SEO purposes, video titles, metas, descriptions and so on, but what about the actual content of the video? The question, w ... Read More

    Googles Page Experience 05, Apr 2022

    Google Explains Page Experience as a Ranking Factor

    Having recently completed the desktop version of its Page Experience update, Google has now shed further information on how page experience ranking factors actually work. Specifically, Google search guru John Mueller used a recent Google Office Hours video to discuss the extent to which core web ... Read More

    Website Migration 01, Apr 2022

    Website Migration SEO: What to Do (and What to Avoid)


    Website migrations naturally comprise a long list of technical challenges and logistical issues. Not least of which is SEO - i.e. how to maintain your site’s prior SERP performance, following the migration. As is often the case, the worst thing anyone can do when planning a site migration is t ... Read More

    Google 30, Mar 2022

    Is User Search History A Major Google Ranking Factor?

    In theory, you would expect user search history to be a major Google ranking factor. Google is engineered to personalise its recommendations to users, in accordance with their unique preferences and browsing habits. In which case, individual search history as a ranking factor would be a no-brainer. ... Read More

    Internal Linking 28, Mar 2022

    Internal Linking Optimisation: What Does it Mean?


    For webmasters and marketers, high-authority backlinks are the Holy Grail of SEO. They carry huge weight with Google, they funnel organic traffic to your website, and they have enormous long-term value. On the downside, the process of earning these top-shelf backlinks can be difficult and time-c ... Read More

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