3 Thirty

The Brief

The 3thirty hairdressing team are trained to an expert standard of styling and can confidently work with any hair type, from European, Afro to Asian hair types. Salon owner Tiff J’s passion is for transforming the way people look and feel about themselves.  Tiff needed their website to rank on page one Google when a search for a salon is done in the local areas.

Solution

• Work done included:
• Defaulted the website to HTTPS as previous company had not put this in place.
• Updated the page title and meta of all pages, making unique as previously all duplicated.
• Worked with the client on updating the content to ensure keywords prominently targeted.
• Identified the best keywords for the site to target.
• Added internal linking within the site as not present previously.
• Optimised images in file name and Alt Text use.
• Identified and fixed broken links.
• Merged duplicate pages into one and redirected old URLs accordingly.
• Improved website speed from over 2 seconds to below 0.5 seconds.
• The website had zero link profile previously so we submitted the site to our network of resources for ethical link building.

Result

The website drastically improved in speed and now has achieved and maintained positioning on Page 1 for terms in their local catchment area.