Allied Pipefreezing Services Limited

The Brief

APS is one of the country’s leading pipe freezing contractors with services that include industrial pipe freezing, Under Pressure drilling (Hot Tapping), Wall Tapping, Line Stopping, Tank Tapping, Pipework maintenance, pipework alteration, installation and expansion services. The website could not be found in Google organic search so our team devised a strategy to help the alliedpipefreezing.co.uk website conquer Google in organic search.

Solution

• Work done included:
• Designed a new responsive website to update the old site and improve conversions.
• Created a better foundation for the URL build up and redirected old page URLs to the new.
• Created a content management system for the client to manage the website content easily.
• Improved the use and optimised images and videos in the key service pages.
• Created a new portfolio section to showcase the work undertaken by Allied Pipe Freezing.
• Developed a data capture form for mailing new subscribers.
• Research and identified over 100 keywords with focus on priority terms as the main goal to achieve Page 1 ranking.
• Updated all pages with optimised page title and meta description texts.
• Trained the client on improving content relevancy for targeted key search terms.
• Implemented internal links to target priority terms within the website targeting key pages.
• Identified poor links from previous SEO works and created a disavow for Google and link removal request where possible
• Published new quality external links from our network of trusted link partners.

Result

The Allied Pipefreezing Services website ranks No1 on Google for their top key phrase and also have a better looking website geared towards their clientelle. APS clearly showcase their work and capabilities more than the previous site which has helped deliver a successful SEO promotion. The APS site has long held Page 1 ranks for all major key terms in the sector, often within top 3 placement on Google.