Anita Amin
The help and support from iCONQUER has been invaluable, particularly during the Covid-19 lockdown whereby the provisions set in place allowed me to continue providing the expertise and assessments patients need when one-to-one consultations where no longer an option. – Dr Anita Anita
The Brief
Dr Anita’s experience includes Lead Consultant Dermatologist in her National Health Service practice and Cancer Lead for Brighton and Hove. She has a wealth of expertise in skin cancer, rashes and paediatric dermatology. Needed to get the website positioned high on Google with Telederm technology to allow customers to submit photos and receive a secure response of the assessment and course of action recommended.
Solution
- Created a new logo for the website
- Created new website design to client brief
- Developed and integrated a custom Telederm function allowing patients to submit photos of their skin conditions to receive a reply and assessment for a small fee (invaluable feature during Covid-19 whereby one-to-one consultations where suspended)
- Optimised content for target locations to build a Local SEO campaign
- Updated all site page title and meta descriptions
- Optimised images and video in the website
- Developed the link profile of the website with high quality backlinks
Result
First page ranking across all target catchment areas that the client needed to rank on Google. A fully functional patient Telederm functionality, allowing for seamless submission of patient info and ability to provide a secure and private assessment by reply. Very pleasing result to rank at the top for all local areas on Google.
