Development Finance
Craig and the team at iCONQUER have been very successful in promoting our other websites and brands online and so we decided when building a new site to focus purely on the Development Finance market we would work with them on the site delivery and SEO promotion. – Gary Latham (Owner).
The Brief
Create a micro-website for the Development Finance market with a view to attaining high rank on page 1 and a steady influx of leads from online search.
Solution
- Work done included:
- Research keywords to find search terms most suitable to attracting Development Finance customers.
- Create a new website design focusing on clean and tidy presentation, easy to digest information and ease of enquiry capture.
- Created pages based on the various types of Development Finance products.
- Created optimised content for the whole website.
- Optimised page titles for relevant keywords.
- Optimised meta data of the website.
- Internal linking was implemented to focus on relevant terms in the sector to get to page 1.
- Implemented a HTML and XML sitemap and submitted both to Google Search Console.
- Off-site backlink support with monthly articles and guest posts.
Result
Within just a couple months of the site delivery and SEO promotion commencing, the websites now holds page 1 rank for the top term in the sector – ‘development finance’. We continue to build links off-site using the highest quality network of articles and guest post sites to ensure we maintain and improve ranking for the immediate and much longer-term.
