Development Finance
Craig and the team at iCONQUER have been very successful in promoting our other websites and brands online and so we decided when building a new site to focus purely on the Development Finance market we would work with them on the site delivery and SEO promotion. – Gary Latham (Owner).
The Brief
Create a micro-website for the Development Finance market with a view to attaining high rank on page 1 for the key phrase ‘development finance’ and a steady flow of leads from organic search results.
Solution
- Work done included:
- Keyword Research – Found the best keywords to attract development finance customers.
- HTML code – Create a new website design focusing on clean and tidy presentation, easy to digest information and ease of enquiry capture.
- Relevant Content – Created pages based on types of development finance products.
- Content – Created optimised content for the whole website.
- Title tags – Optimised page titles for relevant keywords.
- META tags – Optimised META descriptions for all pages in the website.
- Internal linking – implemented an internal linking strategy to focus on targeted key phrases.
- Sitemaps – Implemented a HTML and XML sitemap and submitted both to Google Search Console.
- Linking – Off-site backlink support with monthly articles and guest posts.
Result
Within just a couple months of the site being launched and SEO promotion we managed to successfully get the site positioned at the top of page one on Google for ‘development finance’. We continue to build links off-site using high authority article and guest post sites to ensure we maintain and improve ranking for the immediate and long term.
