DJ Kit
We have worked with Craig for many years. The team are extremely quick to provide assistance with all our online marketing needs and have delivered good results year on year for our company. We could not be more pleased with our choice of SEO partner to help sell our dj kit. appreciate the work and loyalty over the years providing our djkit.com site a successful organic promo on Google. its great to have someone always on the other end of the line to support, thanks – James.
The Brief
Djkit are one of the largest online retailers for DJ equipment and most kit needed for disco. djkit® needed to increase online sales using organic search results on Google to deliver quality traffic for DJ’s looking for equipment or music software. We also targeted the DJ finance sector for Dj’s to be able to afford the dj kit they needed to get started or upgrade. djkit® offered both the equipment and the DJ finance, so was a suitable DJ shop to get ranking at the top of Google
Solution
- Work done included:
- Conducted research into key terms related to DJ equipment for all the various types of equipment sold online on the website (eg, decks, mixers, speakers – researched each segment individually).
- Created content for targeted pages and captivating META descriptions to get the attention of the user when navigating through the organic search results.
- Gave guidance to client on creating optimised web page content and META description when adding new pages and new products to enhance the overall optimisation of every product in the djkit.com website
- Optimised video and images used on the website as Google displayed images and videos randomly in the search results for many product search variations.
- The internal linking strategy helped put emphasis on targeted products the client wanted to prioritise and helped Google spiders understand which products were associated with each specific brand manufacturer.
- Regular content creation for blog posts, articles and syndication of press releases in line with new product launches has helped the djkit.com website rank at the top of Google for all the top product names.
- Regular research into the competition helped us identify related directories, authority curated links and guest post opportunities for a sustained link building campaign each month.
- We created a Google disavow file to help block the poor links the djkit.com site had inherited over the years. We made efforts to contact all the website owners of the poor quality links to get removed. We had a lot of success in the link removal requests and blocked what we could not remove within the Google disavow.
Result
Djkit now ranks at the top of Google for the most important term to the client ‘dj equipment’ The djkit.com site ranks for over 8000 key phrases on Google covering all the best search terms in the DJ industry. teh djkit.com site also holds many page one rankings for the official manufacturer website brand names for targeted products.
