John Parrott Sports
I’ve worked with Craig at iConquer on a number of projects over many years and he’s always done exactly what he says he’s going to do in addition to getting great results. – Andy Savage (Owner)
The Brief
A sports equipment retailer headed and endorsed by former World Snooker Champion, John Parrott. iCONQUER were tasked with getting the various snooker cues for sale ranking at the top of Google.
Solution
- Work done included:
- Consulted with in-house team on SEO training and techniques.
- Conducted keyword research to identify key traffic driving target phrases.
- Analysed page content for keyword relevancy
- Provided optimised content where required
- Assisted in the optimisation of product images
- Wrote optimised page headers for all categories
- Amended page title and meta data for best SEO
- Provided an internal linking strategy targeting primary pages
- adjusted the URL structure so better optimised
- Reviewed the backlink profile and blocked any poor links
- Researched competition to gain new quality backlinks to push the ranking
Result
The SEO techniques used propelled the John Parrott Sports website to top positions in Google for snooker cues and most products.
