Kitchen Splashbacks
I was chatting to my business partner yesterday about how good a job you have all been doing for us. We are absolutely slaughtered and have been for months despite our Google Ads budget dropping significantly. It’s very much appreciated so thank you!!!! – Craig Lennox (Owner).
The Brief
Solution
- Work done included:
- Keyword research – finding the best search terms relative to ‘kitchen splashbacks’.
- Website code update – Upgraded website the platform (wordpress) and all associated theme and plugins.
- Title tags – Optimised page titles for targeted keywords.
- META tags – Optimised META tags throughout the website.
- Content – Created optimised content for the product categories and website pages which had minimal or no content.
- Internal links – Implemented an internal linking strategy.
- Broken Links – Identified and amended all broken links in the site.
- Implemented a dynamic XML sitemap and submitted to Google Search Console.
- Page Layout – Fixed issues with template layout to aid in better presentation for a user.
- Linking – Off-site backlink support with monthly articles and guest posts.
- Google Lighthouse and page insights – all checked to make sure the website code was good.
Result
The website previously had no ranking in the top 20 pages of Google and is now steadily gaining ranks for relevant terms in their sector. The site now has an optimised structure, optimised content and clean coding which was needed to be successfully promoted online.
