London Plastercraft
We have been working with Craig for over fifteen years and have had all our online channels managed through him- web design, PPC and SEO provision. Very good company to work with! – Mark McKeever (owner)
The Brief
To create a new fresh design for the outdated website and update with more dynamic functionality to assist users in getting the best experience when browsing products. Implement an SEO strategy to corner Google for all top phrases relevant to the clients’ business.
Solution
- Work done included:
- Created new design to client criteria
- Responsive for mobile and tablet users
- Website was built in WordPress using the WooCommerce catalogue add on
- Incorporated a ‘wish list‘ feature allowing users to add products to one list
- Added a custom product filter for easy filtering
- Added a PDF and CAD request form to each product
- Created a Projects section to allow client to illustrate projects
- Fully managed admin console for client to control product details and categories
- created a google disavow blocking poor quality links
- conducted research into key terms related to client sector
- created content and meta for pages to ensure all optimised
- Optimised images used in products based on image name and product type.
- strategic internal linking was put in place.
- research into the best sites for link building each month.
Result
Website now appears in top 5 pages of Google for over 100 keyword variations and on the first page for all TOP volume keyphrases.
