Nandos
Thanks for the great work! We are absolutely stoked with the results and are very impressed in how quick you got Google to make us appear at the top. Thanks for all the efforts training our team on content creation Craig, it was fun and we now create good content for our sites and blogs – thanks again, Bruce
The Brief
We needed to help Nandos rank better in organic search on Google for targeted locations in Kensington, Wimbledon, Surbiton and London. Working alongside the design team at the time ‘PCW New Media’ we optimised the Nandos website to rank better in organic search on Google. It was great working alongside an enthusiastic design team and we achieved great results for the Nandos London based location searches.
Solution
- Work done included:
- Responsible for the online promotion for the London branches of Nandos predominantly in the Wimbledon area.
- Optimised page titles and meta descriptions throughout the site.
- Gave guidance on improving content relevancy for the Nandos content team.
- Implemented internal linking throughout the site targeting specific locations at the time.
- Gave advice on the optimisation of local branch pages within the website.
- Trained the the Nandos team on content creation to get the best result for locations.
- Gave advice on optimising Google Business Listings for local all branches.
Result
The cleanup of the SEO structure on Nandos.com had a quick impact in Google organic positioning as the ranking improved for local branches as well as generic terms. We ranked at the top of Google almost immediately, with most location ranking at the top of Google and also terms generic terms such as ‘chicken‘ and ‘chicken restaurants‘ appeared at the top of organic search. We took the glory for the results, although we did put it down to the great quality link profile Nandos had inherited over the years that played a big part in the successful positioning on Google.
