Simon Kemp Jewellers
Craig and his team achieved the goal of greatly improving our search rankings. Nadim was particularly helpful, conscientious and efficient in dealing with my queries and pushing my web presence forward. Craig was very insightful and supportive throughout my time with IConquer. – Simon
The Brief
Simon Kemp has over 30 years of experience working with and creating luxury jewellery in both gold and high quality sterling silver and creates breathtaking jewellery designed with style and precision. Simon required a new ecommerce website and a full blown optimisation revamp on all profucts to get on to page 1 of Google.
Solution
- Work done included:
- Created a new brand identity and logo for the website
- Created fresh new website design to the client specification, responsive to all devices
- Optimised all products in the site with imagery, utilising correct filename and optimised alt text
- Optimised all product description text
- Created a hierarchy category structure for products to present a better and more easy to navigate customer experience
- Integrated ecommerce functionality to allow for online purchase
- Developed a ‘trade’ registration, to allow registered users to benefit from price discounts
- Created an event calendar to allow customer to publish details of the upcoming shows and events that the company will be attending
- Added a blog to the website
- Optimised whole site page title and meta data
- Internal linking strategy implemented.
- Created a disavow to block any poor quality links.
- Added new high quality links to the website.
Result
The website drastically improved in speed and ranks at the top of Google for targeted product names. It was a pleasure to help Simon conquer the bespoke cufflink sector on Google.
