Creating Your Strategy
We work hard to ensure that you have a PPC strategy that is perfect for your business. We believe that every business is unique, so we work hard to provide all of our clients with a unique PPC strategy that is tailored to meet their needs. No matter what kind of industry sector you operate in, who your competitors are, or your USP’s, we work hard to get to the bottom of your needs. Once we fully understand what kind of business you run and what you need from us, we are able to develop a strategy unique to your needs and will give you the right results.
Implementing Your Strategy
After creating a strategy that is unique to your company and your needs, at iCONQUER Ltd, we will then work hard to implement it. This means that we will either build on the campaigns that you already have, if we think they are viable, or create new accounts to help you start fresh. We know that it’s important to have ownership in your accounts, and we want you to have a relationship with any network owners you will be working with on a regular basis.
Choosing Your Keywords
The keywords used in your campaign will play a huge role in how successful it is, which is why we take time to consider the keywords that you’re using. If you aren’t using the right keywords in your campaign, then we will adjust them to better meet your needs so that you’re not wasting your money. By using very sophisticated techniques to help you avoid search keywords that won’t benefit your business and hone in on the ones that will improve your traffic, we find the right keywords for you and implement them through your campaign.
Offering the Best Adcopy
Any adverts that you have not only need to be specially chosen to include the keywords that we choose for you to help drive traffic and interest to your website, but they also need to be written to direct visitors to your landing page. Without driving traffic to your website, your ads aren’t working for you, which is why we are continually testing any ads that you have. This ensures that all of our ads are driving traffic to your website and that you’re not overpaying for any of your clicks.
Enjoy Ad Extensions
While once not very important, ad extensions are now a major part of your PPC. These are useful because they actually change and improve your adtext and help you to stand out from any competition. You are likely to deal with major competition on a regular basis, and the only way to stand out is to ensure that you are using all of the tricks available to you. We know that using ad extensions is a great way to improve your visibility and stand out from the rest of the crowd, which is why we ensure that they are working for you.
Thanks to our comprehensive reports, you will be able to stay informed as to everything that’s going on with your PPC campaign. We’ll share all of the things we’re doing, what your competitors have been up to, and how well your paid search is able to perform in the key areas you have identified. This makes it very easy for you to keep track of your campaign and to understand the ways in which we are helping to drive more business and, therefore, more customers to your website.
Optimise Your PPC
By always looking for ways to refine your campaign and push boundaries, we work hard to optimise the results you enjoy from your campaign. This means that we pay attention to small details and make changes to your campaign so that you see the biggest difference.
If you don’t know your data and how well your PPC campaign is performing, then you’re not going to be able to monitor your campaign and make necessary changes. We ensure proper tracking from day one so that we can optimise your accounts every step of the way.